Character customization has also received a make-over, which now favors quality over quantity note so much so the demo was a character creator. The game differs from its predecessors in a number of areas, primarily through respect unlocking upgrades rather than missions, as well as activities also unlocking portions of gang territories similarly to stores. They are led by Eddie 'Killbane' Pryor, a former professional wrestler who acts as The Heavy of the Syndicate.
Their leader is Matt Miller, a British hacker with more confidence at the keyboard than at real life. They're the oldest gang in Steelport and the heart of the Syndicate, led by arms smuggler Phillipe Loren.
Morning Star (red): A Wicked Cultured organisation with a penchant for expensive suits and fast cars.
